The partnership with the esteemed South Korean actress used to be officially announced in some unspecified time in the future of an queer delivery tournament attended by celebrities, VIPs, and media from all the way in which by Asia-Pacific

HONG KONG SAR – Media OutReach Newswire – 28 March 2024 – TUMI the leading international walk and life-style designate, smartly-known a peculiar milestone the day before at this time time with the introduction of its most modern international ambassador, esteemed South Korean actress Mun Ka Young . Mun attended the queer tournament held in Singapore on March twenty seventh to commemorate the starting up of TUMI’s most modern girls’s purse series, Asra, and her first-ever advertising and marketing and marketing campaign with the logo.

Over 200 of the position’s leading influencers, celebrities, and VIPs including Hong Kong singer and actress Charlene Choi, Indonesian singer Isyana Sarasvati, Filipina actresses Gabbi Garcia and Sarah Lahbati, Vietnamese actress Diem My, Thai actor Dunk Natachai Boonprasert and actress Cherish Pattranite, Taiwanese actress Tzeng Chih Chiao, Malaysian model and actress Sha Al-Yahya and actress You Yeet, Singapore’s Carrie Wong and Desmond Tan, and India’s Diipa Büller-Khosla, attended the “Discovering Asra” tournament. Joining them for a blinding VIP dinner and birthday party were TUMI international executives including Andrew Dawson, President; Victor Sanz, Inventive Director; Jill Krizelman, SVP Global Advertising and marketing & eCommerce; and Aris Maroulis, VP for Asia-Pacific & Center East. Singapore used to be chosen for the starting up as the destination that inspired TUMI’s Spring 2024 series and palette.

The Asra series is the most in model edition to TUMI’s evolving girls’s category, designed for the easily tremendous and on-the-stride in model woman. It comprises three sizes and 4 compelling colors – TUMI’s core Unlit and seasonal colors Moonlight, Cameo Rose, and Purple Sunset. Each and each Asra receive aspects pleating with a mushy structure, coordinating hardware, and a knotted shoulder strap for added visible and textural hobby. Extra touches embody an exterior microfiber-lined pocket, ultimate for a phone or pair of sun shades, and a leather-basically based monogram charm (equipped individually) to add TUMI’s signature personalization.

The “Discovering Asra” night unfolded by a series of surprises, taking company on an intimate walk to gawk the original allure of Asra. The skills began with a sunset cruise aboard two luxurious TUMI-branded yachts that brought company to Sentosa. Upon arrival, company were whisked away to the VIP dinner venue positioned at Sentosa Golf Membership. The venue, which had been transformed into the tremendous “Sentosa Pavilion,” smartly-known the easily model embodied by Mun and the develop language and colors of Asra, including the shiny Purple Sunset colorway inspired by the beautiful landscapes of Sentosa Island.

Strolling by the entrance, company encountered a rotating showcase featuring a vary of Asra silhouettes framed by a backdrop of sentimental, hooked flower and silk decorated arches inspired by the receive’s develop. Next, they were led into the “Marble Room”, an architectural pride that paid homage to the Asra advertising and marketing and marketing campaign and featured a floating Asra express in placing Cameo Rose. Fair about at their destination, company traversed the mesmerizing “Asra Alley” with the series displayed against a mesmerizing video projection by visible artist Markus Kanzler. Arriving in the dining room, company took their seats at long tables positioned all the way in which by the fringe of the room. LED panels alongside the walls served as a canvas for the night’s plentiful storytelling, celebrating the partnership between TUMI and Mun.

After Sanz’s reliable introduction of Mun, company were treated to a bespoke menu conceptualized by eminent Art work Director, Loic Serot in collaboration with Chef Bjoern Alexander Panek, formerly of two-Michelin-starred Hong Kong restaurant Octavium. Inspired by Mun, each and each of the 5 courses zoomed in on a defining moment in the actress’s existence – from her culturally numerous heritage as a Korean woman born in Germany to her musical skill, starring roles and her appointment as TUMI’s most modern ambassador. Namely created visible projections and are living musical performances accompanied each and each course. The festivities persevered under the celebrities with a “Discovering Asra” birthday party on the rooftop, entire with a blinding digital fireworks express, an electrifying efficiency by South Korean DJ Siena, cocktails by Singapore’s award-winning Nutmeg & Clove, and an edible dessert art work wall by Singaporean chef Janice Wong.

The unusual Asra series is out there now at TUMI stores worldwide and TUMI.com . Enjoy up with TUMI on Instagram and Facebook .

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