Comparing What Is to What Could Be: Managing Your Energy Use

Project Management

Delve into a variety of topics that together will plot a course to more effective energy management.

Learn to:
1. Appreciate the difference between “what IS” and “what COULD BE” in the context of your building’s energy performance.
2. Consider the range of “behavioral,” “low/no-cost,” and “capital intensive” approaches available to building owners and managers.
3. Learn best practices for identifying audit approaches and professionals.
4. Know how to measure what you hope to manage, how to set targets, and how to document your progress toward those targets.
5. Explore ways to build internal support for projects.

1. Comparing “what is” to “what could be”
2. Identifying ALL of your opportunities (in the right order!)
3. Planning your moves thoughtfully
4. Performance contracting
5. Capturing management attention and engaging support for your initiatives

Register for the online course here:


Selling Energy, led by Rachel Christenson and Mark Jewell, trains people to advance their careers and become better sales professionals through its award-winning in-person and online training programs.

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Selling Energy: Inspiring Ideas That Get More Projects Approved! contains more than 80 short essays, each of which examines a unique aspect of efficiency-focused professional selling and what it takes to get customers to say “Yes!” to energy products and services. The book is ideal for anyone responsible for advancing (or selling!) energy projects, products, programs, or services.