Matt Greene Named Managing Director for the Hard Rock Hotel San Diego

Hard Rock Hotel San Diego has announced the appointment of Matt Greene as the new Managing Director. Greene, a seasoned hospitality executive with an impressive track record, returns to the Hard Rock team where he previously served successfully as General Manager from 2008 to 2011.

“We are delighted to welcome Matt Greene back to the Hard Rock Hotel San Diego family,” said Ace Patel, Owner Representative. “Matt’s extensive background, coupled with his previous success at our property makes him an ideal fit for this role. His innovative vision and proven ability to enhance both operations and guest experience are invaluable, and we look forward to seeing the dynamic leadership he will bring to our team.”

Greene’s career spans over three decades in the hospitality industry, with significant roles at prestigious organizations including Highgate Hotels, Evolution Hospitality, and W Hotels. Most recently, he was Executive Vice President of Luxury & Lifestyle Residences at Highgate Hotels, where he oversaw a diverse portfolio of high-end condo-hotels and branded residences, as well as new developments. Prior to joining Highgate, Greene served as Executive Vice President, Lifestyle Operations for Evolution Hospitality. In his role, he managed the Lifestyle hotel portfolio and technical services for a significant number of new developments across the US and Mexico. He also previously served as Senior Director of New Builds & Conversions for W Hotels Worldwide, where he was responsible for over 40 new property developments.

In his previous tenure as General Manager at Hard Rock Hotel San Diego, Greene managed the operations of the hotel’s 420 rooms and suites, 40,000 square feet of meeting and event space, signature Maryjane’s Diner, Float rooftop lounge, and street-level 207 Bar driving significant revenue growth and achieving high employee satisfaction scores. His visionary leadership and aptitude for developing unique programming and creative initiatives make him the ideal candidate to lead the hotel into its next phase of development.

“It’s an honor to return to the Hard Rock Hotel San Diego in the vibrant Gaslamp Quarter,” said Greene. “With over 16 years of storied history, this hotel is rooted in legacy. As we look forward to a new chapter on the horizon, I look forward to collaborating with our talented team to usher in a new era with the exceptional service, unexpected delights, and authentic experiences the property is known for. I am also eager to partner with the city and local business leaders to support this iconic destination.”

As Managing Director, Greene will leverage his historical knowledge and strategic expertise to guide Hard Rock Hotel San Diego through upcoming renovations, new food and beverage concepts, enhanced programming, and more. His return marks a significant milestone for the property, promising renewed energy and a commitment to excellence.