TL;DR: Hisense is known for offering some of the most innovative devices on the market, though many of them never make it outside of China, the company’s home turf. Fortunately, the 110-inch ULED X Mini LED TV is an exception. Priced at $20,000 through platforms like Best Buy, this colossal TV can now be yours, too.

The ULED X Mini boasts a 4K Ultra HD LED display with a 120Hz refresh rate (or 144Hz with VRR enabled). The screen utilizes quantum dot technology for enhanced color reproduction, along with Hisense’s Full Array Local Dimming Pro system, which divides the backlight into 40,960 dimming zones. This allows for an impressive 10,000 nit peak brightness while still delivering deep, inky blacks.

The TV supports all the latest HDR formats, including Dolby Vision IQ, HDR10+, and HLG. Hisense has also integrated its Hi-View AI Engine X, which dynamically adjusts image quality in real time for optimal clarity.

Regarding the ‘ULED X’ technology, Hisense claims it combines powerful processing with intelligent backlight control to deliver three times the contrast of conventional OLED TVs and twice the dynamic range.

On the audio front, the 110UX comes equipped with a built-in 102W 4.2.2 channel speaker system that supports Dolby Atmos and DTS for immersive sound.

For smart TV functionality, the 110UX runs Google TV in the US or Hisense’s Vidda U OS in Europe, providing access to all major streaming apps out of the box. It also includes four HDMI 2.1 ports for connecting gaming consoles and Blu-ray players. Game Mode Pro and AMD FreeSync Premium Pro are there to ensure what’s likely to be a sublime gaming experience.

Hisense says the arrival of the 110UX represents a “significant evolution” in its TV product line. It claims it is responding to the surging demand for big-screen entertainment by expanding its ULED and ULED X lineups to include even larger screen sizes. The lineup previously included options in 85 and 98-inch sizes, though this new 110-inch model is the largest among the bunch.

Additionally, Hisense has released a limited “Championship Edition” of the 110UX in the US to coincide with the start of the NBA season. While specific details are scarce, the company says the special edition includes “luxurious enhancements” to celebrate NBA champions. Interestingly, this limited edition is priced the same as the standard model at $19,999 and is available at Best Buy.

Outside of the US, UK customers can pre-order the 110UX for 19,999 from retailers like Crampton and Moore. In Europe, it’s available for 19,999 from specialist dealers.