20+ Unexpected Hello Kitty Collabs That Celebrate the Beloved Character’s 50th Anniversary

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Hello Kitty is no stranger to a brand collab. Between Baggu, Pottery Barn, Judith Leiber Couture and Coverse, the top names in fashion and design have partnered with Sanrio and the famous white cat (who’s apparently not actually a cat, according to the creators) for years. And with the beloved character turning 50 this year, the Hello Kitty clothing, accessories, beauty and home goods have been both coming in hot and flying off the shelves.

Brought to life by Yuko Shimizu in 1974, Hello Kitty (whose real name is actually Kitty White) is a fictional character owned by Japanese entertainment company Sanrio. She’s been the star of numerous animated series, films, comics and video games throughout the decades, and her appeal and fandom has only seemed to grow over time.

As both the company and the world celebrate Hello Kitty’s birthday, brands like Forever 21, Crocs, OPI and Baccarat have been creating exclusive 50th anniversary collectibles. Here are the 23 products and capsules still available to shop before they sell out completely (many are close).

Related: The Wicked Brand Collabs Are Flying in Ahead of the Movie’s November Release

Lifestyle The 23 Best Hello Kitty 50th Anniversary Brand Collaborations

1. Nike x Hello Kitty

Snag this pair of Nike Air Presto sneakers with a custom molded Hello Kitty heel and red bow on the tongue.

2. Forever 21 x Hello Kitty

Forever 21 has partnered with Hello Kitty on hundreds of styles throughout the years, but the newly launched 50th anniversary collection is the most elevated to date. Shop our must-haves from the freshly dropped Forever 21 collection here.

3. Sugarfina x Hello Kitty

Confections and gift boxes perfect for the holiday season.

4. Baccarat x Hello Kitty

An ultra-luxe crystal figurine suited for the most serious of collectors.

5. Katy Perry Collections x Hello Kitty

The crossover of two icons.

6. Touchland x Hello Kitty

The dermatologist-approved, vegan and cruelty-free hand sanitizer has notes of strawberry, apple, rhubarb, black raspberry, peach, violet petals, vanilla bean and sweet musk.

7. Lip Smackers x Hello Kitty

Filled with a variety of makeup kits, lip balm sets, glosses and party packs, the Lip Smackers x Hello Kitty collaboration is a heaping dose of nostalgia.

8. Claire’s x Hello Kitty

Speaking of nostalgia, the Claire’s-exclusive 50th Anniversary collection is peak throwback energy. Shop a variety of jewelry, bags, accessories, school supplies and stationary.

9. MVMT x Hello Kitty

American watchmaker MVMT teamed with Hello Kitty on a special-edition version of the popular Coronada silhouette.

10. Wet Brush x Hello Kitty

The fan-favorite hairbrush got a 50th Anniversary makeover.

11. Razer x Hello Kitty

Tech gear company Razer gets playful with Hello Kitty-themed electronics and gaming accessories, like bluetooth headsets, gaming chairs and keyboards.

12. Crocs x Hello Kitty

Crocs is known for its super exclusive (and often unexpected) brand collaborations. This one features shoes for the whole family and a collection of Jibbitz.

13. Sonix x Hello Kitty

Sonix’s 50th Anniversary collection features accessories and gadgets for your electronics, including phone cases, Airpods Max covers and magnetic chargers.

14. Little Words Project x Hello Kitty

In celebration of Hello Kitty’s anniversary, you can customize your own bracelet adorned with Hello Kitty, Keroppi, My Melody, Cinnamoroll or Kuromi beads.

15. Après x Hello Kitty

Everything you need for at-home Gel-X manicures: polish, curing lights and nail tips. You can buy them individually or as a set.

16. Igloo x Hello Kitty

Igloo has a full collection of Hello Kitty merch, but the 16-Ounce Can and the 7-Quart Cooler (currently out of stock) are the two limited-edition products made exclusively for the 50th Anniversary.

17. Kitsch x Hello Kitty

Shop the hair and sleep accessories separately or save 10 percent on the full Collector’s Bundle.

18. Adidas x Hello Kitty

The Adidas Sambae Hello Kitty Sneakers are fully sold out at Adidas.com, but Farfetch still has pairs in stock. Plus, check out the newly launched pair of Hello Kitty Stan Smith Mules, available in both black and pink.

19. OPI x Hello Kitty

Most polishes and press-ons from the collection are available at OPI.com, but a few are Ulta exclusives, available to shop at Ulta.com.

20. Moon x Hello Kitty

Moon’s limited-edition electric toothbrush has its five custom brushing modes and includes a travel-ready carry case.

21. Bershka x Hello Kitty

A playful collection of ’90s-inspired bags, shoes, clothing and accessories.

22. Impressions Vanity x Hello Kitty

Beauty and travel essentials Hello Kitty-fied.

23. Joyjolt x Hello Kitty

Your daily beverages just got a whole lot cuter.