Azeez Olanrewaju Adenekan popularly identified as Lanre Typical has built an enviable profession for himself as a Nigerian leisure govt/promoter in Dubai, United Arab Emirates.
For more than seven years he has been celebrating the absolute most practical skills and correctly-known folk in the Nigeria/Africa leisure trade, bringing them from Africa on monthly basis for the nightlife experiences to Africans primarily based mostly in Dubai and in the general Gulf map.
In a recent interview he talks about his life as a convey promoter and the trouble he went by to promote Nigerian song to the Dubai viewers, adding that after he came to the Gulf Enlighten, Nigerian song wasn’t so standard till his tiny contribution began to yield dividends.
“I came to Dubai for commute and determined to stay right here after seeing so many opportunities. Nigerian leisure wasn’t so solid when I came to Dubai about 7 years prior to now. I visited the first membership where Nigerians dangle round and the song wasn’t factual, so I met with the supervisor and gave him couple of recommendation on be taught the absolute most practical method to have it better. Then I used to be called by the membership management the an identical week for a assembly. After taking my advice which labored for them they told me they would ought to work with me and I favorite and that’s how it started. They possess been paying me weekly for publicity and promotions which used to be a factual pay and I felt there’s more to have than lose, so I sure to discontinue support,” he reminisced.
“As we all know, Afrobeats is one of the foremost greatest genres on this planet correct now. It’s cherished by all and now broadly favorite. All clubs rock to it right here. Every membership has or needs an Afrobeat night which they possess been no longer proud of few years support, Afrobeats has taken over all clubs in Dubai,” he added.
Talking about his skills to this level and the popularity of Nigerian stars, he acknowledged, “ It has been a colossal skills to this level, assembly diverse varieties of folks with diverse personalities. All in all, it has been awesome and in the case of their future on the worldwide scene Nigerian artistes in the Afrobeats trend are right here to discontinue as the long term for their song is promising on the worldwide market .”
Reminiscing about how it started for him, he acknowledged, “It’s a protracted legend. I used to be as soon as a song artiste means support in my college days. About 16 years prior to now I completed singing after opening my leisure blog Typicalnaija.ng which used to be from the affect from what I studied, Laptop Science at Lagos Enlighten College. My blog used to be buzzing and I used to be the utilize of the platform to promote artistes, then after relocating to Dubai I started promoting the Nigerian leisure in clubs and started bringing artistes from Africa to the United Arab Emirates for performances.”
Lanre Typical is an award-winning Nigerian leisure govt/promoter. He is additionally the CEO of TypicalNaija.ng, a blog identified for trend and song distribution.
In 2019 by myself, Lanre Typical brought over 30 Nigerian artistes to Dubai and the checklist entails the likes of Zlatan, 9ice, Peruzzi, Harrysong, Slimcase, Reminisce, Qdot and heaps others.
And his exploits possess no longer long previous unnoticed as many awards possess come his means. In 2019 by myself, he won Yowl All The Diagram’s Showbiz Promoter of the twelve months award as well to MAYA Awards for Africa’s Point to Promoter of the twelve months Award.
He is a pc science graduate of Lagos Enlighten College (LASU). He used to be named Azeez Olanrewaju Adenekan by his folks at birth but determined to selected Lanre Typical as his stage establish