Agnès Roquefort, global chief pattern officer of Accor, lifts the lid on luxury hospitality inclinations

Lifestyle In luxury scoot, the place experiences reign supreme, Agnès Roquefort, global chief pattern officer, luxury and lifestyle division at Accorunveils essentially the most unique hospitality inclinations and the alternatives that lie forward.

Lifestyle What are essentially the most unique inclinations within the posh and lifestyle sector?

Global seek facts from for prime-stop scoot experiences is accelerating, projected to construct USD 2.32 trillion by 2030. Accor plans to begin 100 luxury and lifestyle inns within the next two years. Expectations encompass at the least 50 unique luxury and lifestyle carrying out signings each and each year.

Furthermore, Accor curates one among the realm’s most phenomenal hospitality portfolios, designing experiences aesthetic to each and each locals and travelers. The firm seamlessly adapts to user expectations, including sustainable scoot and family-friendly all-inclusive experiences, in this thriving market.

Aligned with Saudi Imaginative and prescient 2030, Accor invests deeply within the come forward for KSA tourism. Because the supreme hospitality operator within the kingdom, Accor performs a pivotal position in tourism pattern and enhance. There’s a main substitute to grow luxury and lifestyle manufacturers in giga tasks, including The Crimson Sea, AlUla and NEOM. To illustrate, The Crimson Sea pattern will goal Raffles, Fairmont, Faena and SLS manufacturers. Within the Diriyah Gate master pattern, Accor contributes with Orient Inform, Raffles and Faena expansions.

Within the UAE, with Dubai main as a premier vacation location, sustainable tourism initiatives are driving the market. Indeed, Accor has presented iconic manufacturers love Banyan Tree and SO/ final year, capitalizing on lifestyle branded residential choices.

Furthermore, in Qatar, aligned with the Qatar National Imaginative and prescient 2030, Accor is delivering unparalleled hospitality experiences. This entails opening Raffles and Fairmont Doha and participating with Rixos Gulf to introduce Doha’s first all-inclusive resort.

Lifestyle What are you able to characterize us about Accor’s luxury hospitality activities within the bid?

Assortment manufacturers are changing the game. Emblems Assortment targets luxury. MGallery serves entry-stage luxury. Handwritten Assortment, launched in 2023, is without discover growing.

Accor continues its growth in branded residences. Over 150 communities are expected by 2027 thru Accor One Residing.

In terms of all Accor’s L&L manufacturers provide abnormal residences. Fairmont and Raffles were pioneers. Newer manufacturers love SLS enchantment to younger house owners.

In Riyadh, a brand unique pattern carrying out is emerging, including Raffles resort, Sofitel Serviced Plan and MGallery villa resort by 2027.

Our bid in luxury and lifestyle hospitality aligns with Indian travelers. Furthermore, Fairmont Jaipur is long-established for weddings. Sofitel Mumbai BKC is central. Raffles Udaipur offers a non-public island.

Lifestyle How attain you put methods to specialize within the staunch skill?

Accor prioritizes fostering local skill and inclusion. Challenges exist in attracting skill, in particular among the many younger era, who gape aggressive remuneration. To boot they prioritize work-lifestyles balance and reason-driven jobs. The unique era values transparency and authenticity within the place of work. Accor goals to revitalize the hospitality industry while welcoming skill from various backgrounds. We fabricate this by being reliable and constructing emotional connections.

Our partnership with the KSA Ministry of Tourism, Tamayyaz by Accor, makes a speciality of constructing a Nationalization Constructing Program. This program enables Saudi abilities to comprise abilities and data thru tailor-made on-the-job practicing plans. Furthermore, we focal level on attracting unique graduates with entry-stage jobs to impact localization plans positively. Constructing unique workers to supervisory and management stages is major. Furthermore, Tamayyaz offers clear occupation paths to blueprint skill from different industries. The major outcomes encompass increasing Saudi abilities’ employment, enhancing their abilities, and making ready them for management roles. Furthermore, it goals to spice up the hospitality industry’s popularity.

Lifestyle To your thought, has the realizing that of luxury modified?

Luxury and lifestyle hospitality evolves beyond mere accommodations. Accor reinvents how travelers trip hospitality for nowadays and tomorrow.

Accor crafts multi-faceted hospitality experiences, transferring beyond room stays. Furthermore, friends immerse themselves in Accor luxury or lifestyle manufacturers. Accor establishes branded residences, coworking spaces, extended protect inns, inner most clubs and more.

Past Accor’s manufacturers, travelers join with different beloved manufacturers. Accor integrates award-successful appealing areas, boutique well being products and services, world-class wellness manufacturers and abnormal experiences.

This day’s luxury travelers gape deeper connections with destinations. Furthermore cultural enchantment is major for prosperous 18- to 34-year-olds. Enticing with local culture vastly enhances luxury scoot.

Excessive-earnings travelers prioritize experiencing different cultures and discovering out unique things. Sustainability is integral to unique luxury scoot. Accor leads with environmentally friendly operations, offering responsible, eco-friendly journeys.

Global patrons favor scoot companies with tough sustainability credentials. Furthermore, they’re inviting to pay more for sustainable journeys. Accor aligns with sustainable practices, reducing environmental impact.

On the Crimson Sea Challenge, Accor delivers inviting barefoot luxury experiences. Banyan Tree AlUla within the Ashar Valley offers eco-luxurious experiences in Saudi Arabia.

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