The ZEL brand continues its European expansion

The sixth hotel in the brand supported by Meliá Hotels International and tennis player Rafael Nadal will officially open its doors in Vlora, a town on the Albanian coast. This new 5-star establishment will be built by local partners, who already have three other establishments under the management of the Spanish group.

According to Gabriel Escarrer at the inauguration ceremony for the ZEL Costa Brava, the future Albanian hotel will have 180 rooms and “will be very Mediterranean”.

Work is due to be completed in 2025, and although no official opening date has yet been announced, “the intention is for it to be fully operational by the summer of 2026″says the CEO of Meliá Hotels International.

The ZEL brand has two hotels open and, at the end of this year, ZEL Gran Vía and ZEL Punta Cana will begin welcoming their first guests. At the beginning of 2025, it will be the turn of the ZEL Sayulita, in Mexico, to open its doors, and finally the one that has just been signed in Vlora. The young brand is thus “expanding rapidly” and receiving a “very positive reception”.