How Kraken HR leverages AI to supercharge hiring and employee experience

As one of the world’s most trusted crypto platforms, we embrace innovation – not just in crypto, but also in how we manage and support our employees, Krakenites. AI is an element of our HR strategy, helping us make more data-driven decisions, enhance the candidate experience and continuously improve Krakenite engagement.

Here’s a look at how we’re using AI in our hiring process – aligned with our belief that the future of hiring should embrace AI, but not be dictated by it.

AI-powered hiring: Efficiency without losing the human touch

First things first: Kraken doesn’t use AI to make yes or no decisions on hiring. You will not be hired or denied based on an AI decision. What AI does do is cut through the noise so we can focus on the best talent, faster.

Our recruiting and hiring teams continue to individually review each of our applicants. Attracting and recruiting the world’s top talent (Krakenites live in 70+ countries) is crucial in a fast-moving industry like crypto, and AI helps us streamline this process without sacrificing the personal touch that is an integral part of Kraken’s culture.

AI in screening: Helping us find the best, faster

Rest assured that if you’re a top candidate, AI is working for you, not against you. This approach not only increases efficiency, but it also removes biases from our process. It frees up our team to allocate more time to our white-glove recruitment practices, enhancing both recruiter productivity and the overall candidate experience (which, if you’ve been through the hiring process at Kraken, you know is truly six-star).

Crypto jobs are in high demand, and Kraken gets flooded with thousands of applications for every open role. Instead of letting great candidates slip through the cracks, we use AI to enhance our screening process, not replace it. AI helps us:

• Spot top candidates quickly by analyzing skills, experience and qualifications
• Craft unbiased job descriptions that attract a diverse talent pool
• Free up our recruiters to focus on high-touch, personalized hiring

The result? A merit-first hiring machine that gets the right people in the door without unnecessary delays or bureaucratic nonsense.

AI during interviews: Enhancing, not replacing

What we use AI for:

✔ Transcribing and analyzing interviews for deeper insights
✔ Optimizing job descriptions to attract top talent
✔ Identifying key competencies and trends for fairer hiring decisions

What we don’t use AI for:

❌ Making yes/no hiring decisions
❌ Conducting interviews

Let’s be real — bad hiring processes waste everyone’s time. AI cuts the inefficiencies so our recruiters and hiring managers can focus on what actually matters: You.

Instead of scribbling down notes and missing key moments, our interviewers can now be fully present. AI transcribes and analyzes interviews, helping us spot trends, highlight key competencies and ensure objectivity and fairness.

AI helps Kraken’s recruiting team not waste your time. Or theirs.

By using AI to identify key competencies and trends, we help to ensure our hiring process is fair, consistent and focused on finding the best talent. Our goal? A truly merit-based hiring process that is efficient, unbiased and quick. A hiring process that takes more than three months to finish? No, thanks.

AI for employee engagement: Keeping Krakenites happy

At Kraken, we don’t believe in reactive HR. We believe in real-time insights, proactive improvements and cutting through corporate noise to understand what actually matters to our people.

Through AI-driven survey analysis, we gain real-time insights into how our team members feel about their work, leadership and overall experience at Kraken. Rather than relying solely on human-sorted surveys, AI allows us to continuously digest trends and sentiment shifts much more quickly, ensuring that we address concerns proactively and without bias.

By leveraging NLP and sentiment analysis, we can extract meaningful patterns from open-ended feedback, surveys, anonymous forms, chats and more, helping us refine policies, enhance well-being initiatives, and cultivate a positive workplace culture — without waiting around. No meaningless survey results gathering dust in a spreadsheet.

The future: AI x HR=A smarter Kraken

AI isn’t slowing down, and neither are we. We’re already looking ahead to:

• Personalized learning, development and career support powered by AI
• Predictive analytics to anticipate hiring forecasts and informed decision-making
• Even faster, fairer and more engaging HR processes

But let’s be clear: People make Kraken, not AI. AI is just another tool in our arsenal — one that makes us sharper, faster, and more innovative.

At Kraken, we use AI to elevate human decision-making, not replace it. Because the future of HR isn’t about robots taking over — it’s about using the best tech to build the best teams.

And we wouldn’t have it any other way.