Levi’s CEO says the ‘head-to-toe denim lifestyle’ is seeing success
Lifestyle In a Wednesday interview with CNBC’s Jim Cramer, Levi Strauss CEO Michelle Gass said the popularity of “top-to-bottom” denim outfits is growing. “Our new focus is, yes, continuing to own jeans, but taking that denim top to bottom,” she said. “Things like denim skirts and denim dresses which, historically, have not been big businesses […]