SEVENTEEN’s Hoshi is officially the new face of Diesel!

On July 16, the renowned Italian global lifestyle brand Diesel announced Hoshi as their latest brand ambassador.

Diesel stated, “As a global K-pop icon, Hoshi’s charisma, talent, and confident self-expression on stage perfectly align with Diesel’s spirit. We believe this partnership will further amplify Diesel’s energy and brand message.”

Hoshi also expressed, “I’m thrilled to join the Diesel family as its brand ambassador. I look forward to showcasing various sides of myself with Diesel.”

Hoshi has already been involved in significant global events for Diesel, including the Fall/Winter 2024 fashion show in Milan this February and the Diesel Shibuya opening in May.

Diesel is set to open its third and largest store in Korea on July 20, designed by Creative Director Glenn Martens. As the brand ambassador, Hoshi will attend the opening event to commemorate this milestone for the brand.

Check out Hoshi’s stunning photos for Diesel below!

Congratulations to Hoshi!

Watch Hoshi and SEVENTEEN in “SEVENTEEN POWER OF LOVE: THE MOVIE” on Viki below:

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